Beef Magazine

SOUTH ST. PAUL, MN (June 2, 2009) – Destron Fearing™, a leading developer, manufacturer and marketer of electronic radio frequency and visual identification devices for the companion animal, fish and wildlife, and livestock markets, announced today that it has launched an update to its website, www.destronfearing.com. The new site features enhanced product data and more detailed international sales contact information. This new website provides an effective resource for individuals to gain information regarding cutting edge technology in the world of animal identification.

The new website provides detailed information regarding the new and innovative products, which provide real world solutions for producer’s management challenges. There is an r.Tag™

Dynamic demonstration and live web cam available on the site. From here producers can see how this new technology can track animal behavior and provide specific details of how often an animal is feeding and drinking. Since multiple tags can be read at once and from over 150 feet this new product meets the high standard of moving at the speed of commerce. In Addition the completely wireless system, making it suitable for the difficult and challenging environments that are often associated with livestock operations.

An informational LIFECHIP® video demonstrates how the chip is easily placed in the animal and illustrates the benefits provided by permanent identification. Horse owners can learn how the chip’s exclusive BioBond® Cap and BioThermo® technologies work together to limit migration and allow on going monitoring of body temperature. These two features make LIFECHIP the most advanced microchip available.

Destron Feaing has been a partner with producers since 1945. Within the enhanced website, one can find links to industry partners and how to order any of our innovative products, including our visual tags. Complete customization is available.



About Destron Fearing™

Destron Fearing is the Animal Identification segment of Digital Angel Corporation (Nasdaq:DIGA). Destron Fearing develops, manufactures and markets electronic radio frequency and visual identification devices for the companion animal, fish and wildlife and livestock markets. In livestock markets, Destron Fearing also provides a full complement of radio frequency identification products designed to automate the collection and utilization of production information to help meet the growing identification demands of the market place. For additional information, please visit www.destronfearing.com or call 1-800-328-0118.

Contact:

Destron Fearing

Dan Ellsworth

(651) 552- 6588

dellsworth@destronfearing.com