Beef Magazine

St. Louis, Missouri, December 17, 2008 — Novus International, a leader in animal health and nutrition has selected AdFarm as its global agency of record for all integrated marketing communications services.

Novus is a leading developer of animal health and nutrition programs for the poultry, pork, beef, dairy, aquaculture and companion animal industries. With more than 25 locations throughout the world, Novus currently provides products and programs for animal health and nutrition in more than 80 countries.

Novus selected AdFarm based on a proposal for long-term global branding strategies. The move to a partner for external marketing represents the continuing and predicted growth of Novus.

“As our business experiences record growth, we are very excited to work side-by-side with AdFarm,” said Tricia Beal, Director of Global Communications for Novus. “They have already provided valuable insight into our markets and they’re going to be an important partner as we move forward.”

The Novus business adds to AdFarm’s growing roster of animal health clients in the United States, including The American Hereford Association, Intervet/Schering-Plough and Hubbard Feeds.

Bob Wilhelm, Managing Director of the US operation of AdFarm said the Novus business, as the second major U.S. new business win in the last five months, represents growth for both the agency and its new client.

“While we are obviously excited to bring our animal health expertise to their company; we also feel a kinship with the individuals who are managing the growth of Novus,” said Wilhelm. “Because of our complete focus on agriculture, AdFarm is seeing consistent growth in the U.S. and globally, so we’re very pleased to work with Novus as they do the same.”

###

About Novus International, Inc.

Novus International, Inc. is headquartered in St. Louis, Missouri, U.S.A. and serves customers in more than 80 countries around the world. An industry leader in animal nutrition and health, Novus’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® organic trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. The ARENUS™ brand (www.arenusperformance.com www.arenusperformance.com/> ), part of Novus International, Inc., focuses on developing performance products for the equine and companion animal markets. Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit www.novusint.com www.novusint.com/> .