Beef Magazine

Pfizer Animal Health introduces upgraded antibiotic formulation

NEW YORK (July 30, 2008) – The FDA recently approved new EXCENEL® RTU EZ (ceftiofur hydrochloride) Sterile Suspension to treat bovine respiratory disease (BRD) and foot rot. Studies show EXCENEL RTU EZ is significantly more syringeable when compared to EXCENEL RTU.1

“With this new formulation, producers will get the same performance using the same low dose as EXCENEL RTU, but will find it much easier to administer,” said Greg Quakenbush, DVM, director of Beef Veterinary Operations with Pfizer Animal Health. “This improved syringeability, along with the ready-to-use packaging, flexible dosing and short three-day meat withdrawal, makes EXCENEL RTU EZ adaptable enough to include in many management and treatment programs.”

EXCENEL RTU EZ can be used for subcutaneous administrations, requires no refrigeration or reconstitution and can be administered daily or every other day. The product establishes therapeutic concentrations in as little as one hour and reduces fever without suppressing appetite, so cattle stay on feed and keep gaining weight.

For best syringeability, EXCENEL RTU EZ can be administered with a pistol-grip or similar syringe that has been sterilized and cleaned according to normal care procedures. For full prescribing information, visit EXCENELRTUEZ.com.

As with all drugs, EXCENEL RTU EZ should not be used in animals found to be hypersensitive to the product. EXCENEL RTU EZ has a pre-slaughter withdrawal period of 3 days .

Pfizer Inc (NYSE: PFE), the world’s largest research-based pharmaceutical company, is a world leader in discovering and developing innovative animal vaccines and prescription medicines. Pfizer Animal Health is dedicated to improving the safety, quality and productivity of the world’s food supply by enhancing the health of livestock and poultry; and in helping companion animals live longer and healthier lives. For additional information on Pfizer Animal Health and its portfolio of animal products, visit pfizerah.com.

For further information, contact:

Jennie Schutte

Pfizer Animal Health

212-733-7296

Jennie.Schutte@pfizer.com

Kenna Rathai

Martin|Williams

815-422-0321

K.Rathai@martinwilliams.com

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EXCENEL is a registered trademark of Pharmacia and Upjohn Company LLC, a division of Pfizer Inc. ©2008 Pfizer Inc. All rights reserved. EXC08005

Pfizer, Inc. • 150 East 42nd Street • New York, NY 10017

212-733-2323 • www.pfizerah.com

1 Data on file, Study SR-0788-7922-2003-001, Pfizer Inc.