via Bovine Carcass Merit Project

HARTLAND, Wis. (June 13, 2008) The opportunity for beef producers to satisfy consumer demand for consistent, high-quality beef may be closer to reality through the Carcass Merit Project (CMP). Following its acquisition of Bovigen, the original commercial sponsor, Pfizer Animal Genetics is now collaborating on the project with a group of universities led by Texas A&M University. The project, which includes data contributed by 14 breed associations, is coordinated by the National Cattlemen’s Beef Association (NCBA) and primarily funded by Beef Checkoff Program dollars. more