“Drop That Burger,” Says Forbes Article
It seems like articles like this one are getting to be a dime a dozen these days. Forbes Magazine recently published an article titled, “Drop That Burger,” written by Matthew Herper. The article is about a Stanford University biochemist, Patrick Brown, who is tired of studying DNA molecules in his lab and is ready to tackle the problems in animal agriculture. His solution: “Eliminate animal farming on planet Earth.” Food producers, get ready. This man has found his target, and it is you.
Here is an excerpt from the article that wrongly pins beef and dairy production to most of the world’s problems…
Over the next 18 months Brown, 55, will take a break from his normal scientific work (finding out how a small number of genes are translated into a much larger number of proteins) in order to change the way the world farms and eats. He wants to put an end to animal farming, or at least put a significant dent in our global hunger for cows, pigs and chickens.
Diets are malleable. Thirty years ago nobody drank high fructose corn syrup. Now it’s a dominant part of the American diet. As Western diets move into China, people there are eating more beef. Brown argues that the key to removing meat from diets is to give foodmakers an incentive to make yummy vegetable-based fare. If vendors push the new foods, palates will follow.
“If you’re a big food producer now, this is absolutely inevitable,” he says. “You’d better start thinking ahead. You’d better seriously start investing and trying to find alternatives in order to stay alive.”
We hear you loud and clear, Patrick. However, what you’re saying is completely off-base. After reading the entire article, I have found several points worth correcting. The good folks at the National Cattlemen’s Beef Association have done a great job over the years of tackling myths about beef and dairy production, and it’s interesting that many of those myths were repeated in this article including: land usage, water waste, global warming, pollution, etc. Link here to read the real facts about beef production instead of the errors mentioned by a biochemist in Forbes.
BEEF Daily Quick Fact: According to USDA’s Agricultural Statistics 2005, of the 2.3 billion acres of land in the United States, 455 million acres are classified as cropland and only about 18 percent of U.S. cropland is used for feed grain production. There is not a large displacement of human food production for livestock feed. (Source: Beef From Pasture to Plate)










November 18th, 2009 at 1:17 pm
Mr Brown need to realize that cattle are here to utilize feed that we cant eat and turn it into a product we can eat. If he would read Eat Right for Your Type he would find that certain blood type people need to have red meat in their diet inorder to stay healthy and some dont so I guess if he want to take out about half of the population of the world go ahead People who share his focus are just trying to force the rest of us to conform to there thought process without any sound science to back it. If they want to really make a difference figure out how to promote really nutritional dense food so it doesnt take as much to feed the world and get the politics of food so people can take care of themselves Perry
November 18th, 2009 at 2:40 pm
Isn’t it amazing the smarter SOME people get, the dumber they are.
November 18th, 2009 at 4:32 pm
One comment on your article. Until all the representative groups that take money out of our checks to represent us realize they need to spend those dollars investing in main stream media instead of ‘preaching to the choir’ with ag publications telling us all about these folks who seem to have way too much time on their hands, these are the only voices the average person hears! I’m sorry but cutesy ads with pieces of beef that look like landscapes just isn’t going to deal with these types of whack-jobs. Your link here is great but what we really need is articles to appear in Forbes, Time, etc. that will hit back with those facts and hit just as hard. Evidently since these myths seem to be repeated as you mention then NCBA still has work to do.
November 19th, 2009 at 10:58 am
I believe we all have work to do…at every level. This problem isnt going away. It amazes me how easy guys like Brown can get published in magazines like Forbes, Newsweek and Times. But then I realize that those very magazines that we have relied on for years for unbiased news have fallen prey to greed. They now do whatever it takes to sell a paper…National Inquirer style. We have our work cut out for us!
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