Beef Daily

Bachelors Get Political

Amanda Nolz October 29th, 2008

Have you heard of Cosmopolitan Magazine? I imagine not alot of you have read it…the pages aren’t exactly filled with advice on how to market your cull cows and calculate distillers grains into your feed rations. No, the magazine focuses more on personal relationships, fashion tips, celebrity gossip and cute boys. So, why am I talking about Cosmo on BEEF Magazine’s place in cyberspace? Well, it has become the sounding board for a fellow cattle producer, and I thought you might like to hear about it.

Jess Peterson, a Montana cattleman and lobbyist in Washington D.C., was nominated as one of Cosmo’s 50 Hottest Bachelors. Jess represents the state of Montana and is using his position to tell the beef production story. You can see his full profile at Cosmo’s website and see how Jess is using his “Hot Bachelor Status” to promote American beef. In a recent video production, Cosmo asked the 50 bachelors what their greatest concern was in the 2008 election. The video was titled, “Bachelors Get Political.” While most said the state of economy, health care or the housing market, Peterson proudly told the camera crew to “Buy American beef and keep cattle producers in business!”

Now, I know this is a pretty wild way to promote the beef industry, and I don’t expect you to send in your shirtless photos to the next bachelor contest in order to have your story told, but Jess Peterson is a prime example of a guy willing to step up and promote American beef. Don’t be afraid to check out the links to the video and Jess’ profile…I won’ tell anyone if you take time from reading the markets to visit Cosmo. Kudos to you Mr. Montana for your efforts, and I challenge each and everyone of you to follow suit!

Oh, and by the way, I promise to leave the bachelors out of my blog entry tomorrow and get back to the business of promoting beef myself! Scouts honor!

2 Comments to “Bachelors Get Political”

Jess Peterson Says:

October 29th, 2008 at 8:34 pm

Amanda,

Thanks for writing about the Cosmopolitan Bachelors events— it was quite an adventure! I was motivated by your positive actions on behalf of production agriculture during Carrie Underwood’s infamous FFA performance. You stood up for what you believed in, and you did a great job of setting the record straight on behalf of America’s farmers and ranchers. I tried to do the same thing throughout the Cosmopolitan Bachelor events! Plus, I have to say that South Dakota rancher and U.S. Cattlemen’s COOL Chair Danni Beer was very insistent that I get some words in about U.S. beef too! I was lucky to have such good mentors help me during this process!

This experience definitely showed me that positive outreach and communication to the general population and consumers is greatly needed. I am glad you are working with BEEF magazine and producing this blog—livestock producers need to keep getting the word out about the safe and humane methods of meat production in this country. We feed the world and power the economy—here’s to many, many years of keeping the U.S. livestock industry strong and competitive!

Ride Tall,
Jess Peterson
Amanda Nolz Says:

October 30th, 2008 at 12:16 am

Your words are very kind, Jess. And, your enthusiasm and dedication for the beef industry is certainly making an impact. I think it was a very daring way to promote the beef industry, and I’m sure lots of Cosmo readers are out purchasing American beef right now! There are definitely misconceptions about the beef industry that need to be corrected, and that’s what I aim to do. Hopefully the BEEF readers will begin to follow suit…or heck, maybe they are doing some amazing things to promote the industry that I don’t even know about yet. Thanks for keeping me filled in on your latest promotions. And, thanks for all you do for the U.S. cattle industry.