Have you heard of Cosmopolitan Magazine? I imagine not alot of you have read it…the pages aren’t exactly filled with advice on how to market your cull cows and calculate distillers grains into your feed rations. No, the magazine focuses more on personal relationships, fashion tips, celebrity gossip and cute boys. So, why am I talking about Cosmo on BEEF Magazine’s place in cyberspace? Well, it has become the sounding board for a fellow cattle producer, and I thought you might like to hear about it.

Jess Peterson, a Montana cattleman and lobbyist in Washington D.C., was nominated as one of Cosmo’s 50 Hottest Bachelors. Jess represents the state of Montana and is using his position to tell the beef production story. You can see his full profile at Cosmo’s website and see how Jess is using his “Hot Bachelor Status” to promote American beef. In a recent video production, Cosmo asked the 50 bachelors what their greatest concern was in the 2008 election. The video was titled, “Bachelors Get Political.” While most said the state of economy, health care or the housing market, Peterson proudly told the camera crew to “Buy American beef and keep cattle producers in business!”

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