Many of you know that I served as a National Beef Ambassador in 2006. For those of you that aren’t familiar with this program, the NBAP is a youth organization that works to promote beef to our nation’s consumers, working with the media and traveling to fairs across the country. I truly believe this program makes a difference for producers, increasing the demand for beef and keeping cattlemen in business. Who better to tell our story than enthusiastic young people? It’s no secret that I’m deeply disappointed in the Beef Initiatives Operating Committee for cancelling funding of the NBAP. The ambassadors need your help, and I know just the way to do it. Read this column by Kelli Loos, a Nebraska cattlewoman and proud supporter of the NBAP. She will challenge you to step up and make a difference for the beef industry in a huge way.

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